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11/25/2022
 5 minutes

Rolex: The ideal watch brand for women?

By Barbara Korp
Rolex-Datejust-Daytona-Explorer-2-1

Whether you are a long-time watch fan or industry newbie, chances are you’ve heard of Rolex. Boasting a 28% market share and being named the most influential company of 2022 by RepTrak, the brand rightly has a crown for its logo. It’s a similar story on Chrono24: In 2022, over 40% of the watches sold on the marketplace were Rolex models. But the brand’s market dominance is even more apparent among female buyers; every second woman to buy a watch on Chrono24 in 2022 chose Rolex. When I first saw these numbers, I was a bit surprised, but then I realized I almost always recommend Rolex to women as well! So, why are Rolex watches so great for women? And which models are most popular among female watch enthusiasts? Let’s find out. 

The Rolex Datejust 36 – the most popular women's watch on Chrono24
The Rolex Datejust 36 – the most popular women’s watch on Chrono24

A Safe and Stylish Choice 

Even if I don’t know you personally, I’d wager a Rolex would suit your lifestyle. How can I be so sure? Well, no other watch is as durable or versatile as a Rolex. When Mercedes Gleitze attempted to swim the English Channel in 1927, she had a Rolex Oyster with her. And although she didn’t quite make the final few meters, the watch was ticking away perfectly, even after 10 hours in the water. This served as ample proof that the watch was as water-resistant as the manufacturer claimed. A Rolex also took part in the first Mount Everest ascent in 1953, namely the Rolex Explorer. Once more, the watch withstood the challenging conditions and remained a reliable companion for the mountaineers. However, the Genevan brand hasn’t rested on its laurels since then, and has been continuously innovating and improving upon its technology. Therefore, if you opt for a modern Rolex today, you can be confident that the watch will keep up with whatever life throws at it. Whether on the tennis court, in the swimming pool, at the playground, or hanging off the side of a cliff, these watches are well ready for the challenges of everyday life as well as more extreme adventures. 

The Rolex Explorer – up for anything
The Rolex Explorer – up for anything

You also can’t go wrong with a Rolex when it comes to style. Whether you’re relaxing in a T-shirt and jeans or out on the town in evening attire, the timeless look of these watches is never out of place. I am always impressed by how well Rolexes pair with jewelry. Obviously, two-tone models look good with almost anything, but even simple stainless steel models coordinate beautifully with yellow gold jewelry – even if you are layering or stacking different accessories. Thanks to their reserved and classic styling, Rolex watches can be worn seamlessly with almost anything, and yet they still stand out due to their elegant overall nature. Don’t believe me? Try it for yourself! 

Unmatched Versatility

Have you ever seen a watch and felt particularly bothered by a single detail? If so, the Rolex Datejust may be the right watch for you, because this model is flawless. It was the most popular women’s watch on Chrono24 this year. The model has the advantage of coming in three different sizes: 31, 36, and 41 mm, as well as numerous other configurations. Precious metal or stainless steel, with or without diamonds, on a sporty Oyster or an elegant Jubilee bracelet? You’re really spoiled for choice here. 

Regardless of the watch you choose, all Datejusts share an impressive historical and technical background. The Oyster Perpetual Datejust was first introduced to mark the brand’s 40th anniversary. It was the first water-resistant chronometer to feature an automatic movement. The model’s technical specs have continued to evolve, making it a prime example of a watch with top-notch precision, water resistance, and an automatic movement. The characteristic date window at 3 o’clock and its iconic magnifying glass has remained untouched over the years, enabling the wearer to quickly and easily see the date at a glance. However, I personally recommend taking more than just a glance at this timepiece; it is a thing of beauty and a welcome escape from the tedium of everyday life. 

The Rolex Datejust 36 – an eye-catcher no matter which variant you choose
The Rolex Datejust 36 – an eye-catcher no matter which variant you choose

Size Matters 

Ever feel like the vast majority of watches are just too big for you? Or that smaller models don’t offer the same level of technical specs or functionality as larger models? It’s not that surprising if, every now and again, you feel like the world of luxury watches is completely tailored to men. But that’s not the case with Rolex. The 31-mm Datejust, for example, also boasts the latest generation technology with the caliber 2236. Not only is the movement extremely precise and reliable, but it’s also resistant to magnetic fields, which is increasingly important these days. 

Rolex never really jumped on the bandwagon when it came to making massive watches. Most men’s models top out at 40 mm. Thanks to snug cases and rounded lugs, they also perfectly suit smaller wrist sizes. Feel free to test out all the Rolex sports icons – they were made for all of us! The classic Rolex Daytona, for example, was a very popular choice among women this year on Chrono24, and rightly so. It is an incomparably sporty and elegant statement piece that suits slimmer wrists at least as well as larger ones. Plus, it is the perfect way to showcase one’s love of luxury watches. The only downside? You might get some unwanted attention from envious male watch lovers. 

The Rolex Daytona – sporty and elegant thanks to a meteorite dial
The Rolex Daytona – sporty and elegant thanks to a meteorite dial

A personal favorite of mine – and a watch that still flies under the radar to some extent – is the Rolex Milgauss. Originally developed for engineers and scientists, this timepiece boasts a high level of magnetic resistance. Many men find the Milgauss with a Z-blue dial and green sapphire crystal a bit too much, but that’s their loss. This watch is not only a love letter to science, but also an absolutely eye-catching accessory. If you are a science nerd and love a touch of extravagance, definitely check out the Milgauss. 

The Rolex Milgauss – beautiful and extravagant with a Z-blue dial and green crystal
The Rolex Milgauss – beautiful and extravagant with a Z-blue dial and green crystal

A Good Investment 

It’s no secret that Rolex watches are generally considered to be good investments. Many models boast stable financial performance or even significant appreciation, especially the sports models. Plus, a Rolex is a companion for life. Every watch is chronometer-certified for accuracy by the Official Swiss Chronometer Testing Institute (COSC), and then subjected to various other in-house tests to ensure the watches perform no matter what position they are in. Every timepiece is allowed a maximum deviation of -/+2 seconds per day. If it doesn’t meet these standards, it will never leave the factory walls. Most Rolex models offer impressive resistance to water and magnetic fields and, thanks to Rolex’s anti-shock system, they are also less sensitive to jolts and impacts. Last but not least, a patented clasp mechanism ensures the watch remains securely on your wrist.  

My Personal Takeaway 

Rolex is, without a doubt, synonymous with luxury and quality. But for me, the brand also stands for an entire collection of watches that are perfect for women. From the classic Datejust to the sporty Daytona, each model is beautiful in its own way, and the overall range is as unique as we are as a group. Add to that the great fit, masterful technology, and versatility, and you really can’t go wrong. Whether you’re searching for that single watch for life or another great addition to a growing collection, you won’t regret setting your cap for Rolex. 


About the Author

Barbara Korp

The moment I learned that watches were a lot more than just simple jewelry, I was hooked; I become enamored with the elegance of timekeeping. But there was one small hitch: most models were just too big for me to wear! That didn't discourage me, however. In fact, I developed quite a niche interest.

Read more

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